A-R-D
A-R-D

(Pitch) Erasmushogeschool Brussel

We pitched a brand repositioning for EHB addressing Gen Z's future anxiety through bold, honest design. I contributed to developing a graphic identity built on powerful typography, authentic photography, and "EHB" as the primary brand name in capitals, direct and urban. The brutalist-inspired visual system works across all materials and platforms, using clear, guiding design that helps students navigate their choices rather than telling them what to do.

Branding Campaign

ABBY

The former Groeningeabdij in Kortrijk was transformed into Abby, a contemporary exhibition site that invites visitors to experience art and the city in new ways. I contributed to the launch by designing assets, merchandise and creating a newspaper for the opening exhibition featuring work by Rinus Van de Velde. The project introduced a warm, multilingual identity with vibrant colors, and Abby opened to strong public response with 3,650 visitors during its opening weekend and 10,700 within the first month.

Editorial design Print Identity

Stay

I designed the website for Stay, an interior design studio that creates spaces with character beyond Pinterest aesthetics. The site reflects their bold, people-centered approach to interior design, translating their philosophy of creating spaces where people genuinely want to gather. The digital experience captures Stay's brand personality: daring, connective, and impactful, while showcasing their sustainable and thoughtful design work.

Webdesign

PULSE, A GEN:48 Submission

In 2024 I competed in GEN:48, Runway's 48-hour AI filmmaking competition, creating a horror short using Runway's generative video tools. The challenge required at least 75% AI-generated content, pushing me to work rapidly under tight constraints. Through this project, I learned valuable lessons about filmmaking fundamentals and art direction while exploring the creative possibilities of AI video generation.

Watch the video here

Generative design Cinematography Motion

Urbaan

I developed the branding and website for Urbaan, a construction company focused on improving urban quality of life. In a saturated market of generic builders, Urbaan positions itself as a human-centered voice that prioritizes livability. The identity features a typographic logo and a flexible visual system of abstract building shapes that work across multiple applications, creating a distinctive presence that reflects their thoughtful approach to urban development.

Branding Webdesign

Luca School of Arts

Concept and design for LUCA School of Arts' Open Campus campaign, developing 45 digital stickers that playfully embrace art student stereotypes. The campaign asked "what does it mean to be a real 'LUCA'?" through humorous, self-aware visuals tailored to each campus and program. I designed animated story formats that ran across social media for six months, producing 15 different videos. Selected designs were also produced as physical stickers distributed during Open Campus Days.

Motion Campaign Illustration

(Pitch) Erasmushogeschool Brussel

We pitched a brand repositioning for EHB addressing Gen Z's future anxiety through bold, honest design. I contributed to developing a graphic identity built on powerful typography, authentic photography, and "EHB" as the primary brand name in capitals, direct and urban. The brutalist-inspired visual system works across all materials and platforms, using clear, guiding design that helps students navigate their choices rather than telling them what to do.

Branding Campaign

ABBY

The former Groeningeabdij in Kortrijk was transformed into Abby, a contemporary exhibition site that invites visitors to experience art and the city in new ways. I contributed to the launch by designing assets, merchandise and creating a newspaper for the opening exhibition featuring work by Rinus Van de Velde. The project introduced a warm, multilingual identity with vibrant colors, and Abby opened to strong public response with 3,650 visitors during its opening weekend and 10,700 within the first month.

Editorial design Print Identity

Stay

I designed the website for Stay, an interior design studio that creates spaces with character beyond Pinterest aesthetics. The site reflects their bold, people-centered approach to interior design, translating their philosophy of creating spaces where people genuinely want to gather. The digital experience captures Stay's brand personality: daring, connective, and impactful, while showcasing their sustainable and thoughtful design work.

Webdesign

PULSE, A GEN:48 Submission

In 2024 I competed in GEN:48, Runway's 48-hour AI filmmaking competition, creating a horror short using Runway's generative video tools. The challenge required at least 75% AI-generated content, pushing me to work rapidly under tight constraints. Through this project, I learned valuable lessons about filmmaking fundamentals and art direction while exploring the creative possibilities of AI video generation.

Watch the video here

Generative design Cinematography Motion

Urbaan

I developed the branding and website for Urbaan, a construction company focused on improving urban quality of life. In a saturated market of generic builders, Urbaan positions itself as a human-centered voice that prioritizes livability. The identity features a typographic logo and a flexible visual system of abstract building shapes that work across multiple applications, creating a distinctive presence that reflects their thoughtful approach to urban development.

Branding Webdesign

Luca School of Arts

Concept and design for LUCA School of Arts' Open Campus campaign, developing 45 digital stickers that playfully embrace art student stereotypes. The campaign asked "what does it mean to be a real 'LUCA'?" through humorous, self-aware visuals tailored to each campus and program. I designed animated story formats that ran across social media for six months, producing 15 different videos. Selected designs were also produced as physical stickers distributed during Open Campus Days.

Motion Campaign Illustration