Stay

Webdesign

I designed the website for Stay, an interior design studio that creates spaces with character.

We created a new identity and adjusted the name. Because a big part of this identity will exist digitally I was tasked with working out how it will live on the screen.

The gap between their work and their digital presence was the challenge. The sitemap was rethought around their way of working rather than a generic studio template, and the interaction direction was designed to feel as deliberate as the spaces they create. An easy to work with and consistent social media toolkit ensures that frequent updates fit within the Stay world.

The result reflects their bold, people-centered approach to interior design, translating their philosophy of creating spaces where people genuinely want to gather. The digital experience captures Stay's brand personality: daring, connective, and impactful, while showcasing their sustainable and thoughtful design work.

(Pitch) Erasmushogeschool Brussels

Branding Campaign

We pitched a brand repositioning for EHB addressing Gen Z's future anxiety through bold, honest design. I contributed to developing a graphic identity built on powerful typography, authentic photography, and "EHB" as the primary brand name in capitals, direct and urban. The brutalist-inspired visual system works across different materials and platforms, using design that inspires students to navigate their own choices rather than telling them what to do.

ABBY

Editorial design Print Identity

The former Groeningeabdij in Kortrijk was transformed into Abby, a contemporary exhibition site that invites visitors to experience art and the city in new ways. I contributed to the launch by designing assets, merchandise and creating a newspaper for the opening exhibition featuring work by Rinus Van de Velde. The project introduced a warm, multilingual identity with vibrant colors, and Abby opened to strong public response with 3,650 visitors during its opening weekend and 10,700 within the first month.

PULSE, A GEN:48 Submission

Generative design Cinematography Motion

In 2024 I competed in GEN:48, Runway's 48-hour AI filmmaking competition, creating a horror short using Runway's generative video tools. The challenge required at least 75% AI-generated content, pushing me to work rapidly under tight constraints. Horror is a genre that lives and dies on atmosphere, pacing, and visual tension. At the time video generation was still very limited so I had to rely on my storywriting and editing skills for the final result. Fitting a full short movie workflow in a two-day window and working with tools that are mostly known for producing slop was challenging for sure. I pushed to create a world and feel that felt consistent even though consistency wasn't necessarily guaranteed.

Watch the video here

Urbaan

Branding Webdesign

I developed the branding and website for Urbaan, a construction company focused on improving urban quality of life. In a saturated market of generic developers, Urbaan positions itself as a human-centered voice that prioritizes livability. The identity features a playful typographic logo and a flexible visual system of abstract building shapes that work across multiple applications, creating a distinctive presence that reflects their thoughtful approach to urban development.

Luca School of Arts

Motion Campaign Illustration

Concept and design for LUCA School of Arts' Open Campus campaign, developing 45 digital stickers that playfully embrace art student stereotypes. The campaign asked "what does it mean to be a real 'LUCA-er'?" through humorous, self-aware visuals tailored to each campus and program. I designed animated story formats that ran across social media for six months, producing 15 different videos. Selected designs were also produced as physical stickers distributed during Open Campus Days.